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Cookies and Online Marketing Management Tools Policy

What are Cookies? Cookies are small text files that websites can send to your computer, tablet or mobile phone. A cookie can be thought of as an internet user's identification card, which tells a website when the user has returned. Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's e-mail address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping trolley or to remember the user's preferences or registration details for a future visit. The European Union Directive on Privacy and Electronic Communications (the "Directive") and its subsequent amendments, recognise that cookies are a "legitimate and useful tool" for many activities, including verifying the identity of website users. To make full use of the Simple Fayre website, your computer, tablet or mobile phone will need to accept cookies. We use cookies to allow customers to move from one part of the website to another and to add items to the shopping trolley without having to login repeatedly. It also allows us to give you accurate information about your account and order history. The Simple Fayre website also uses cookies to help us enhance the customer’s user experience by, for example, recording statistics on client-side browser performance, or trialling new website designs to see how they perform. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you first access the Simple Fayre website. Sometimes a cookie may be placed before accessing our site, such as if you click a Google Adwords advert. However, you should be aware that the Simple Fayre website (in common with most other shopping web sites) will not work without cookies and therefore we recommend you leave them turned on. For example, if you block or otherwise reject cookies you will not be able to ad items to your shopping basket, proceed to check out or use any of our products and services that your require to sign in.

Strictly necessary cookies These cookies enable services you have specifically asked for. These cookies are essential in order to enable you to move around our site and use its features, such as accessing secure areas. Without these cookies, certain services you have asked for, like shopping baskets or electronic billing cannot be provided.

Performance cookies These cookies collect information about how visitors use our site, for instance which pages visitors go to most often, and if they get error messages from our web pages. These cookies don’t collect information that identifies a visitor. All information is aggregated and therefore anonymous. It is only used to improve how the Website works. By using our website, you agree that we can place these types of cookies on your device.

Functionality cookies These cookies allow our site to remember the choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. They may also be used to provide services you have asked for such as watching a video or commenting on a post. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. By using our website, you agree that we can place these types of cookies on your device.

Web Analytic cookies Third-party web analytics software allows Simple Fayre to measure statistics relating to customer usage of the website. This technology uses cookies, but it works at the level of aggregated customers data - it is not able to identify any individual customer personal details.

Managing Cookies Your continued use of our site constitutes your consent to accept these cookies, however you can set your internet browser to reject all cookies, or to notify you when a cookie is set. You should consult the Help section of your browser to learn how to change your cookie preferences. You may also find instructions on how to do this at www.allaboutcookies.org/manage-cookies

If you leave cookies on, remember to log out when you have finished using a shared computer.

If you wish to control the advertising you see online, please go to www.youronlinechoices.eu


Privacy and Data Protection Policy

We know that by choosing Simple Fayre to provide your groceries, you've placed a great deal of trust in us. We also understand that you want the personal information you give us to be kept private as well as secure. To reassure you that we feel the same way, here's how we will and, more importantly, will not use the personal information you give us.

This Privacy Policy was most recently updated on 18rd May 2014.

Information Collection When you shop with Simple Fayre you will submit your personal information to Simple Fayre Ltd. We will treat all information submitted by you in accordance with the terms of this privacy policy (as updated and amended from time to time) and in strict compliance with all Data Protection legislation.

By entering your personal information in the Simple Fayre web site you accept that we may retain your information and it may be held by Simple Fayre or by any third party company that processes it on our behalf.

What we collect and why The information we gather from customers helps us to continually improve the service we offer to our customers.

When you shop with Simple Fayre, there are different ways we gather information about you:

  • When you register with us, we ask for information such as your name, e-mail address, delivery address, contact details and, if you place an order, your credit card details. We keep a record of this information. All this is necessary for us to recognise you as a registered customer and to fulfil the orders you place with us. Storing this information means you do not need to re-enter these details each time you shop.

  • We keep a record of your purchases with us, which means we can create lists of your favourite items to make your shopping experience quicker and more convenient. It also means we can deal a lot quicker with any problems you may experience with your order.

  • We keep a record of any e-mail correspondence you send us. This helps us keep track of your likes and dislikes and any problems or concerns you've had with our products or services.

  • Telephone calls made to us may be recorded for monitoring and quality control purposes.

How we use your personal information All the information we collect via our website or through correspondence with you is used to operate and improve the service we offer you. We are committed to using your personal information only for:

  • Dealing with orders and accounts for the supply of our goods and services.

  • Monitoring and improving the Simple Fayre web site and our services.

  • Planning and managing Simple Fayre business activities, including analysing customers' shopping habits and preferences.

  • Enabling third parties to carry out technical, logistical or other functions on our behalf.

  • Conducting market research including statistical analysis of customer behaviour that we may disclose to third parties in depersonalised, aggregated form.

  • Providing you with information about the products and services we offer.

  • Providing you with periodic communications (this may be by post, telephone, SMS, email or as part of your Simple Fayre grocery delivery) about features, products, services, events, promotions and special offers. Such communications from Simple Fayre might include advertising for or offers from third parties (which we will pass on, on our partner's behalf. We will never pass your information outside of Simple Fayre for marketing purposes).

  • Enabling our debt collection agency to collect payment from you should that be necessary.

  • Preventing and detecting fraud or abuses of our website.

  • Allowing us to comply with any requirements imposed on Simple Fayre by law or court order.

By opening an account with us you agree to us collecting and using your information in this way.

Unsubscribing from our marketing communications You may opt out of receiving our marketing communications when you open your account or anytime after that by 1) Using the Unsubscribe link at the bottom of such communications 2) sending an email from your Simple Fayre registered email address to info@simplefayre.co.uk with the word "unsubscribe" in the subject line.

When we share your personal information Information about our customers is an important part of our business and we do not sell or rent your information to anyone else to enable them to send you direct marketing unless you agree otherwise. However, there are circumstances where it is necessary for us to share personal information in order for us to provide our customers with the best Simple Fayre service. At all times where we use or disclose your information it will remain secure.

The circumstances where we may share some of your information with others are described below:

  1. Third party service providers 
    We may employ other companies and individuals to perform functions on our behalf. For example we may engage companies to analyse customer information, provide marketing assistance, process credit card payments.

  2. Promotional offers 
    Sometimes we send offers to selected groups of Simple Fayre customers on behalf of other businesses. We will not permit other businesses to contact Simple Fayre customers directly and all such promotional offers will come via Simple Fayre. If you wish to withdraw your consent from receiving these communications you can do so by emailing to info@simplefayre.co.uk with the subject “no third-party communications”

  3. Business transfer 
    If our company is ever sold or its assets are purchased by another company it would typically be part of such a transaction for customer information to form part of the business assets being transferred but the information will remain subject to the obligations as outlined in this Privacy Policy.

  4. Research companies 
    To outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).

  5. Protection of Simple Fayre and others 
    We release account and other personal information when we believe release is appropriate to comply with the law, to enforce our Terms and Conditions and other agreements or protect the rights, property or safety of Simple Fayre, our customers or others.

  6. With your consent 
    Other than as set out above you will receive notice when information about you may be sent to a third party and you will have an opportunity to choose not to share the information.

Security and data retention Security is very important to Simple Fayre and we use sophisticated technology to ensure that your information is protected at all times. Secure Socket Layer ("SSL") encryption technology is used for protection of information in transit for any sensitive transactions such as payments. Additional security procedures are in place to protect the confidentiality and integrity of your information.

We reveal only the last four digits of your credit card number when confirming an order. We also display the last four digits of your credit card, the expiry date and card type on your receipt. Of course we transmit the entire credit card number to the appropriate credit card company during the order processing.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when using a shared computer.

Identify fraud Fraudsters create authentic looking, but false or "spoof" websites. Their purpose is to tempt users to enter personal information to be re-used to try and access your bank accounts. Fraudsters are increasingly turning to email to generate traffic to these websites. In the last couple of years customers of several financial institutions have received such emails and this activity is only likely to increase. Such emails typically contain a link to a spoof website and advise account holders to enter user names and passwords so that security details can be updated or passwords changed.

If you get any email containing an embedded link and a request for you to enter any personal details, treat it as suspicious and do not input any personal information, even if the page appears legitimate. No reputable company ever sends emails of this type.

Data over the internet The internet is a global network - therefore there are cases where your data travels internationally, which may include places outside the European Union. We want you to know that if you visit or shop with Simple Fayre, you're agreeing and authorising us to process data this way.

Updates You may change your personal information retained by Simple Fayre at any time by accessing your user profile on the Simple Fayre web site.

We may change the terms of this Privacy Policy from time to time and you should check it regularly. Your use of the Simple Fayre web site will at all times be subject to the Privacy Policy applicable at the time of each use.

Further information If you have questions about your personal information or our privacy policy, please contact us at info@simplefayre.co.uk To see all the information we have about you, and to correct any inaccuracies, write to:

Simple Fayre, simplefayre.co.uk and simplefayre.com are trading names of Simple Fayre Limited. The registered company address for Simple Fayre Limited is 69 Woodside RD, High Wycombe, Bucks. HP13 7JA Registered in England. Company registration number: 8953584.







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  • Loyalty Member Market
    • Recurring Orders
    • Loyalty - Raw Dairy
    • Loyalty - Eggs & Honey
    • Loyalty - Vegan
    • Loyalty - Breads
    • Loyalty - Sprouts
    • Loyalty - Protein
    • Loyalty - Probiotic
    • Loyalty - Holistic Wellness
    • Loyalty - Lifestyle
  • Public Market
    • Raw Dairy
    • Artisan Yogurt
    • FL Honey & Pastured Eggs
    • Vegetarian Goods
    • Breads
    • Organic Sprouts
    • Protein & Snacks
    • Probiotic-Rich Foods
    • Holistic Wellness
    • Mindful Living
  • Register
    • Registration
    • 2022 Loyalty Membership
  • About Us
    • Farmers & Culinary Artisans
  • Contact Us
  • Privacy & Cookies Policy
  • Terms & Conditions